The Author’s Killer content Creation Membership:
A masterclass membership service and community
Where your content meets your authorship message
In this masterclass membership, you’ll go from
Stressing about what you’re going to post on social to having 15 prompts per month that help you turn followers into readers over time.
Having no clue how to make strategic content to having content ideas that build know, like, and trust so your audience transitions from follower to reader to continued reader.
Confused about how to create content for reader and reviewers to creating content that builds trust with your readers and reviewers so you can make a strong community of continued readers.
Spending 3-4 hours on social media per day to spending the amount of time you want to on social per day.
Wondering each month where your inspiration is going to come from to knowing that you have 1 masterclass and 2 mini training to inspire your content just waiting for you.
Wanna know how these things are possible for you? With my masterclass subscription service, each month you’ll get new 15 new content ideas specifically tailored for authors and their unique messages.
What to expect when you join:
1 masterclass with Q&A per month about a new content subject, usually revolved around Instagram, Twitter, and Facebook.
2 mini trainings per month based off author’s needs.
15 content prompts that aren’t the bland run of the mill prompts but designed for fiction AND non-fiction authors so they can attract comp authors, readers, and reviewers online.
A Facebook community where you can ask questions, create collaborations, and have access to all of the past masterclass and mini trainings.
Replays and access to past content prompts.
Plus more!
I Get It….
You see super-successful authors bringing in loads of book sales from Instagram, Twitter, and social media in general but you’re missing the secret sauce...content that works for YOU
Your content just isn’t getting the traction you have hoped for. You want more people commenting on your posts.
You’re thinking social media and online marketing seems like a crazy puzzle- what to post, how to use hashtags effectively, how to get your content to convert for you, and sometimes just want to give up on the whole thing
You’re wondering where your people are- the audience of readers, writers, and reviewers that continues to grow with you, support you, and buy books from you
You’re done with feeling like you spend all your time on social media and hardly have any time to write. You just want to have more time to write and are sick of feeling like you are struggling through every day to juggle all your marketing tasks and social media tasks…you just want to get back to writng.
MOST OF ALL… you’re done stressing and Google-ing and downloading a million ‘freebies’ that don’t work for you. It’s time to get this Instagram and social media marketing thing DOWN by investing in a rinse-and-repeat system to make long-term book sales over and over again!
…but I’ve got a solution for you!
Come Join Me in the The author’s killer content creation membership: A Masterclass Subscription Service and Community
This is for you if:
You’re currently feeling like you’re wigging it with your social media and not finding your people so you want a better way.
You’re sick and tired of posting content that ONLY seems to attract writers, never readers and just want a plan to attract more readers and reviewers.
You’ve been writing for years, and are pissed that you’ve gotta spend SO much more time trying to find readers on social media. You’re ready to remove the stress and find a process that get readers coming to you
You’re an aspiring author and are ready to get the attention of more publishers on social media (which is totally possible)
You want to understand how to be strategic with your social media and online presence so you can connect to more of your people with ease
You’ve got one or more books out, and are ready for readers and reviewers lining up for your current and upcoming book launches
You want a strategy that makes more book sales, so you can spend more time doing what you love (hello, writing!) rather than spending your whole life on social media
You just want to find your people on social media but can’t find out where they are
Please note: A 3 month commitment is minimum. You will get recharged monthly once you subscribe until you unsubscribe.
This Program Is Not for You If:
You don’t believe social media can EVER work to sell your book (It can it can it can - I’ve worked with over 70 clients and helped them have successful book launches!)
You aren’t willing to learn and implement new strategies to create content
You think your following should just grow without you doing anything...hello, you gotta give a little to get a little guys
You don’t think growing a following matters, and don’t want to try to achieve social growth
You aren’t willing to put in the work to try a new way to get to your goals
You’re only interested in quick hacks to book sales and success
You’re only looking for the “secrets” to monetizing your social media, rather than learning how NEW strategies, authenticity, elbow grease and consistency can help you achieve all of your author goals
You aren’t willing to make a commitment to this program.
wITH THIS series YOU’LL LEARN how to:
Brand your content so your audience knows it’s you when you post and can binge your content
Figure out the content plan puzzle- that cocktail of content, hashtag strategy, and engagement - that SEEMS crazy confusing (it won’t be after a few months inside!)
Make the most of content strategies to bring your fans to you, create more strategic content, and craft engaging content that fits your life
Understand how to create better sales content for your book by clarifying your sales messaging
Know how to have a book and author brand that revolves around your unique audience
BY BEING IN THIS SUBSCRIPTION FOR AT LEAST 3 MONTHS…. You’ll have a strategic, authentic social media gameplan that helps you attract your audience easier and creates relationships while you are sleeping!
Please note: A 3 month commitment is minimum. You will get charged monthly once you subscribe until you unsubscribe. The longer you stay in the series, the longer you get bonuses AND this series will become a full subscription service!
hERE’S WHAT WE’LL GO OVEr in the masterclasses:
PAST MASTERCLASSES Include:
July 2021: Author Branding and Content Creation
August 2021: Bingeable Posts and Hashtags for Authors
September 2021: Reels, BookTok, and Book Content For Authors
October 2021: Creating Captivating Captions for your Author Platform
November 2021: Book launch content, sale’s psychology, and calendars for authors
Learn how to make a high converting content that works on Instagram, Facebook and Twitter so you can save time.
Learning how to strategically use longer captions to make many posts so you have more time back
Content types for twitter vs Instagram and how to take advantage of both platforms while saving time and converting more readers.
DECEMBER PROMPTS: 15 content creation prompts for long form captions that can be reused on Twitter
Learn to build your own book launch strategy. I’ll take you through the steps to make your book launch content more successful and the steps you really need to have for each book launch stage.
You’ll learn about the 3 Types of Content That Creates More Successful Book Launch Months
We’ll talk about the slow book knowledge system so your readers know, like, and trust your book’s value
Clarifying your book’s messaging and setting 2022 goals so you go into 2022 with clarity and more engaged readers
JANUARY PROMPTS: 15 Prompt To Build Know, Like, And Trust Around Your Book And Your Goals
The 6 Types of Posts To Increase Engagement on Instagram so you have more engaged readers, comp authors, and reviewers
How to create engagement phases so you’re engaging with the right people at the right time.
Creating engaging holiday/special event content
FEBRUARY PROMPTS: 15 engagement centered prompts (that can be used for Instagram posts with tips on how to convert them to twitter and stories)
The 5 steps you can take easily SO you can attract more reviewers
The 3 types of content for reviewer acquisition so you can not only find reviewers but warm them up to reviewing
Finding your dream reviewers so you can have continued reviewers for your next books
Using stories and Twitter for reviewer engagement
MARCH PROMPTS: 15 prompts to engage more reviewers and readers
Learn how to make a high converting content that works on Instagram, Facebook and Twitter so you can save time.
Learning how to strategically use longer captions to make many posts so you have more time back
Content types for twitter vs Instagram and how to take advantage of both platforms while saving time and converting more readers.
APRIL PROMPTS: 15 Instagram and Twitter captions formulas for repurposing
Alrighty….who’s getting excited??? You know if this is for you, you ALREADY know ALL the things you’re gonna learn!
now let’s talk about the exciting extras that are only available through Tuesday at midnight EST:
You’ll get access to our founder’s library of resources, including an author branding bundle, engagement packet and a 200+ hashtag database.
You’ll get locked into lifetime access for $37 per month.
“Thank you especially for the master class in what engagement looks like on social media!” -Elizabeth, author at Penguin
“You are a social media guru!” - Tammy, consulting agent
about your mentor
Hi. I’m Hannah Richards and I have worked with over 70 literary clients over the last 2.5 years growing their Instagram and Twitter accounts while helping them form engaged communities, find unique social media strategies to work for them, sell more books on social media and create more notability in the writing world. I have helped grow accounts for big 5 publishers, indie presses, and self-published authors alike through Mindbuck Media Book Publicity and through my own business, Hannah Richards Social Media.
It may surprise you, but my background is actually in theater with a degree in Theater Studies from Guilford College. However, my love of literature and my involvement in the literary world goes back as far as I can remember, with both my father and aunt being authors throughout my whole life.
I never really imagined myself in the social media world, until I saw just how lucrative a social strategy could be for my author clients. Since then, I have learned to take my theater skills and apply them to social media while also using my strategic mind to grow accounts through analysis of account performance and strong branding and content strategy. And now, through this course, I want to teach you all of my strategies so you can achieve YOUR unique business goals.
Why get a subscription service for content?
Are you currently taking a lot of time to think of content ideas? That time is taking away from your writing time and I want you to get that time back so I made a content plan that gives you FIFTEEN PROMPTS per month for less than $40 per month. I want you to save time and make sure that your content is strategic.
Can I subscribe for one month only?
NO. A 3 month commitment is minimum. You will get recharged monthly once you subscribe until you unsubscribe.
Why do I need to create content?
Because content is what makes people interested in you and therefore interested in your book. With an effective content strategy, your content will convert for you, which means new sales coming to you!
When and where are the calls?
Once all my spots are filled for this group program, I’ll be sending a questionnaire to everyone asking basic questions about you and for your conflicts. The first workshop in July is set for July 7 at 6pm EST but the rest are going to be decided by what times work most. The calls will be hosted via zoom and you’ll get a zoom link for each all plus reminders via email and via stories if you follow me on Instagram. You will also get these trainings in the Facebook group and in a resource center so you can watch a replay if you cannot be their live.
Why do I need strategic content
Without a content strategy, you are just putting things out there and HOPING it will work. You deserve to KNOW it will work. These content pieces help you to take the steps to ACTUALLY convert more readers and reviewers into readers instead of guessing if it’s working. I want you to have a strategy that you can repeat over and over and having strategic content is half the battle.
Are their payment plans?
No, I made this series with my customers in mind that had said “No, I have no budget right now.” This is a budget friendly option that allows you to have 15 strategic content ideas each month for the price of 2 or 3 hard back books.
Why is Instagram and social media even important for authors?
Instagram and social media are important because 1) publishers do look at it and if your book is similar to another’s and your social is worse, they might end up going with the other author if they don’t see the value, 2) readers are on social media and are buying books from people who they like know and trust, and 3) the more connections you have in the writing world, the more opportunities and sales you potentially can make.
Is this for authors who are currently unpublished?
Yes. This subscription is for any author who wants to have a better branding, content, and marketing strategy and have more book sales when their book does come out. It will also work for those who plan social media for authors, nonfiction authors, and publishers as each content prompt is flexible.
Wait how do I REALLY know if this if for me?
DM me on Instagram @actsocialhannah or you may email me at rhannahelizabeth@gmail.com. I want to help you feel as supported as possible in your decision so through personalized conversations, I can best support you!
How much time will this take?
This is a 1 hour commitment each month but calls will sometimes be up to an hour and a half if you want to stay for the Q&A. You are also welcome to watch replays if you cannot make it to the trainings and just use this as more of resource center if you’d rather.