The Branded AUthor Collective
A membership for authors
who want to increase LOYAL readers through a better brand, content and engagement strategy.
We’re going back to founder’s rate for the summer and then prices will increase in September 2024!
Inside The Branded Author Collective… here’s what I see possible for you:
A less stressful social media presence that is more engaged with your content and connecting with you for you!
Relief from the annoyance and confusion of always trying to make content and the freedom of loving what you create!
More reader, writers, and reviewers loving and supporting you and your books.
Time back to live your life and create on social media with more ease.
Having hundred of content ideas at your finger tips and being able to create with more ease because you have a brand based off you!
Wanna know how these things are possible for you? With my masterclass, prompts, mini trainings, weekly challenges, and monthly Q&As, each month you’ll learn to glow up your readership, brand, and content so that you can attract more readers, find more connections, and create a brand you love.
What to expect when you join:
1 masterclass per moth about a new content subject, usually revolved around Instagram, Twitter, Online Marketing and Facebook
A monthly Q&A to focus on what authors are working on each month and where we discuss new updates to the platform and how they will affect your brand
A replay library of dozens of past trainings.
1-2 mini trainings per month based off author’s needs.
Monthly challenges to help you implement
New reels ideas delivered to you twice per month so you can stay up to date on trends and make your own trends
15 content prompts that aren’t the bland run of the mill prompts but designed for fiction AND non-fiction authors so they can attract comp authors, readers, and reviewers online.
A Facebook community where you can ask questions, create collaborations, and have access to all of the past masterclass and mini trainings.
Replays and access to past content prompts.
A whole resource library with branding resources, engagement resources, and 100s of content prompts.
Plus more!
(Please note: A 3-month minimum is required with all memberships. I require this because long term support is where the magic happens and real results don't happen overnight!)
I Get It….
You want to find your readers and reviewer online but it feels like you are falling short
You want more people commenting, sharing, saving, and liking your posts but you feel like you’ll never get the traction you are hoping for
You’re thinking social media and online marketing seems like a crazy puzzle- what to post, how to use hashtags effectively, how to get your content to convert for you, and sometimes just want to give up on the whole thing
You’re wondering where your people are- the audience of readers, writers, and reviewers that continues to grow with you, support you, and buy books from you
You’re done with feeling like you spend all your time on social media and hardly have any time to write. You just want to have more time to write and are sick of feeling like you are struggling through every day to juggle all your marketing tasks and social media tasks…you just want to get back to writng.
MOST OF ALL… you’re done stressing and Google-ing and downloading a million ‘freebies’ that don’t work for you. It’s time to get this Instagram and social media marketing thing DOWN by investing in a rinse-and-repeat system to make long-term book sales over and over again!
…but I’ve got a solution for you!
Come Join Me in the The Branded author collective: A membership for authors who want to increase LOYAL readers through a better brand, content and engagement strategy.
Three types of author this is for:
AUTHOR 1:
The new or aspiring author who is looking for a technique to grow their audience and find their readers and reviewers so their first book can be more successful but doesn’t know exactly where to start. You know some basics but need a solid strategy.
AUTHOR 2:
The author of 1 to 5 books who needs help building their brand, creating better content and strategies that help them find more readers, and wants help building this into their career so they can find more fullfillment and success as an author.
AUTHOR 3:
The career author who is looking to expand their networks, find an easier way to market their books, and expand their reach through email list, social media, and a better brand. You want help finding new readers and building better relationships with your reviewers. You also want to rock your launches and keep consistent sales coming in.
All 3 types will benefit from the community growing, content creating, and brand creativity that is inside this membership!
Please note: A 3 month commitment is minimum. You will get recharged monthly once you subscribe until you unsubscribe.
This membership Is Not for You If:
You don’t believe social media can EVER work to sell your book (It can it can it can - I’ve worked with 100s of clients and helped them have successful book launches!)
You aren’t willing to learn and implement new strategies to create content
You think your following should just grow without you doing anything...hello, you gotta give a little to get a little
You aren’t willing to put in the work to try a new way to get to your goals
You aren’t ready to commit to yourself
You’re only looking for the “secrets” to monetizing your social media, rather than learning how NEW strategies, authenticity, elbow grease and consistency can help you achieve all of your author goals
Upcoming masterclasses:
Our current masterclass for May 2024 is By The Genre: Exploring What’s Working In Marketing Books By The Genre. In this masterclass we’ll be covering:
-What is working on Instagram, Threads, and TikTok based on genres
-What genres work best on what platforms
-Best practices for understanding your readers based on their interests
-And more!
This masterclass will help students clarify what kind of content to make for THEIR readers and how to make content that speaks to their specific audience.
wITH THIS membership YOU’LL LEARN how to:
Brand your content so your audience knows it’s you when you post and can binge your content
Figure out the content plan puzzle- that cocktail of content, hashtag strategy, and engagement - that SEEMS crazy confusing (it won’t be after a few months inside!)
Make the most of content and learn how to repurpose and create content across multiple platforms to bring your fans to you, create more strategic content, and craft engaging content that fits your life
Understand how to create better sales content for your book by clarifying your sales messaging
Know how to have a book and author brand that revolves around your unique audience
BY BEING IN THIS SUBSCRIPTION FOR AT LEAST 3 MONTHS…. You’ll have a strategic, branded, authentic social media gameplan that helps you attract your audience easier and creates relationships while you are sleeping!
Please note: A 3 month commitment is minimum. You will get charged monthly once you subscribe until you unsubscribe. The longer you stay in the series, the longer you get bonuses AND this series will become a full subscription service!
“Thank you especially for the master class in what engagement looks like on social media!” -Elizabeth, author at Penguin
“You are a social media guru!” - Tammy, consulting agent
about your mentor
Hi. I’m Hannah Richards and I have worked with over 150 literary clients over the last 4 years growing their Instagram, Email lists, and Twitter accounts while helping them form engaged communities, find unique social media strategies to work for them, sell more books on social media and create more notability in the writing world. I have helped grow accounts for big 5 publishers, indie presses, and self-published authors alike through Mindbuck Media Book Publicity and through my own business, Hannah Richards Social Media.
It may surprise you, but my background is actually in theater with a degree in Theater Studies from Guilford College. However, my love of literature and my involvement in the literary world goes back as far as I can remember, with both my father and aunt being authors throughout my whole life.
I never really imagined myself in the social media world, until I saw how a social media strategy could help authors a better and more happy life. Since then, I have learned to take my theater skills and apply them to social media while also using my strategic mind to grow accounts through analysis of account performance and strong branding and content strategy. And now, through this membership, I want to teach you all of my strategies so you can achieve YOUR unique goals.
Q&A
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Are you currently taking a lot of time to think of content ideas & create a social media presence? That time is taking away from your writing time and I want you to get that time back so I made a content plan that gives you FIFTEEN PROMPTS and 20 Reels ideas per month for less than $40 per month. I want you to save time and make sure that your content is strategic and that you are building your sales and brand processes so you can keep doing what you love - writing!
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No. A 3 month commitment is minimum. You will get recharged monthly once you subscribe until you unsubscribe. I will NOT honor requests to end early unless something major comes up; this is because I want you to commit to yourself and commit to the process. You can subscribe quarterly and yearly for a discount.
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They take place via zoom but there are always replays. Each masterclass and Q&A is typically around 6pm EST or 12pm EST but times do vary. I have members who come to every masterclass and some who just hop in when they can make it.
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Without a content strategy, you are just putting things out there and HOPING it will work. You deserve to KNOW it will work. These content pieces help you to take the steps to ACTUALLY convert more readers and reviewers into readers instead of guessing if it’s working. I want you to have a strategy that you can repeat over and over and having strategic content is half the battle.
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Yes. This subscription is for any author who wants to have a better branding, content, and marketing strategy and have more book sales when their book does come out. It will also work for those who plan social media for authors, nonfiction authors, and publishers as each content prompt is flexible.
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This is a 1-3 hour commitment each month. You are also welcome to watch replays if you cannot make it to the trainings. This membership can also save you hundreds of hours through taking the guesswork out of content creation.
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PAST MASTERCLASSES Include:
July 2021: Author Branding and Content Creation
August 2021: Bingeable Posts and Hashtags for Authors
September 2021: Reels, BookTok, and Book Content For Authors
October 2021: Creating Captivating Captions for your Author Platform
November 2021: Book launch content, sale’s psychology, and calendars for authors
December 2021: Twitter & Instagram Content Creation Time Saving Tips
January 2021: Book Launch Content 101 and Setting Goals
June 2022: How To Use Sale’s Psychology for Reader Growth
July 2022: Building Reader Relationships on Instagram Stories
August 2022: Your Fall 2022 Reels Strategy
September 2022: Twitter 102
October 2022: How To Use and Optimize Your Content with Instagram Insights
November 2022: Content Batching Techniques To Save You Time