The Author’s social media masterclass series
Where your content meets your authorship message
In this masterclass series, you’ll go from
Stressing about what you’re going to post on social to having 15 prompts per month that help you turn followers into readers over time.
Having no clue how to make strategic content to having content ideas that strategically lay out know like and trust so your audience transitions from follower to reader to continued reader.
Confused about how to create content for reader and reviewers to creating content that builds trust with your readers and reviewers so you can make a strong community of continued readers.
Spending 3-4 hours on social media per day to spending the amount of time you want to on social per day.
Wondering each month where your inspiration is going to come from to knowing that you have 1 masterclass and 2 mini training to inspire your content just waiting for you.
Wanna know how these things are possible for you? With my masterclass subscription service, each month you’ll get new 15 new content ideas specifically tailored for authors and their unique messages.
What to expect when you join:
1 masterclass with Q&A per month about a new content subject, usually revolved around Instagram, Twitter, and Facebook.
2 mini trainings per month based off author’s needs.
15 content prompts that aren’t the bland run of the mill prompts but designed for fiction AND non-fiction authors so they can attract comp authors, readers, and reviewers online.
A Facebook community where you can ask questions, create collaborations, and have access to all of the past masterclass and mini trainings.
Access to our founder’s library of resources, including an author branding bundle and a hashtag database
Replays and access to past content prompts.
I Get It….
You see super-successful authors bringing in loads of book sales from Instagram, Twitter, and social media in general but you’re missing the secret sauce...content that works for YOU
Your content just isn’t getting the traction you have hoped for. You want more people commenting on your posts.
You’re thinking social media and online marketing seems like a crazy puzzle- what to post, how to use hashtags effectively, how to get your content to convert for you, and sometimes just want to give up on the whole thing
You’re wondering where your people are- the audience of readers, writers, and reviewers that continues to grow with you, support you, and buy books from you
You’re done with feeling like you spend all your time on social media and hardly have any time to write. You just want to have more time to write and are sick of feeling like you are struggling through every day to juggle all your marketing tasks and social media tasks…you just want to get back to writng.
MOST OF ALL… you’re done stressing and Google-ing and downloading a million ‘freebies’ that don’t work for you. It’s time to get this Instagram and social media marketing thing DOWN by investing in a rinse-and-repeat system to make long-term book sales over and over again!
…but I’ve got a solution for you!
Come Join Me in the The author’s social media subscription series: A Masterclass Subscription Service and Community
This is for you if:
You’re currently feeling like your wigging it with your social media and not finding your people so you want a better way.
You’re sick and tired of posting content that ONLY seems to attract writers, never readers and just want a plan to attract more readers and reviewers.
You’ve been writing for years, and are pissed that you’ve gotta spend SO much more time trying to find readers on social media. You’re ready to remove the stress and find a process that get readers coming to you
You’re an aspiring author and are ready to get the attention of more publishers on social media (which is totally possible)
You want to understand how to be strategic with your social media and online presence so you can connect to more of your people with ease
You’ve got one or more books out, and are ready for readers and reviewers lining up for your current and upcoming book launches
You want a strategy that makes more book sales, so you can spend more time doing what you love (hello, writing!) rather than spending your whole life on social media
You just want to find your people on social media but can’t find out where they are
This Program Is Not for You If:
You don’t believe social media can EVER work to sell your book (It can it can it can - I’ve worked with over 70 clients and helped them have successful book launches!)
You aren’t willing to learn and implement new strategies to create content
You think your following should just grow without you doing anything...hello, you gotta give a little to get a little guys
You don’t think growing a following matters, and don’t want to try to achieve social growth
You aren’t willing to put in the work to try a new way to get to your goals
You’re only interested in quick hacks to book sales and success
You’re only looking for the “secrets” to monetizing your social media, rather than learning how NEW strategies, authenticity, elbow grease and consistency can help you achieve all of your author goals
You aren’t willing to make a commitment to this program.
wITH THIS series YOU’LL LEARN how to:
Brand your content so your audience knows it’s you when you post and can binge your content
Figure out the content plan puzzle- that cocktail of content, hashtag strategy, and engagement - that SEEMS crazy confusing (it won’t be after a few months inside!)
Make the most of content strategies to bring your fans to you, create more strategic content, and craft engaging content that fits your life
Understand how to create better sales content for your book by clarifying your sales messaging
Know how to have a book and author brand that revolves around your unique audience
BY BEING IN THIS SUBSCRIPTION FOR AT LEAST 3 MONTHS…. You’ll have a strategic, authentic social media gameplan that helps you attract your audience easier and creates relationships while you are sleeping!
hERE’S WHAT WE’LL GO OVER
Creating a memorable author brand
How to identify your ideal readers and reviewers so that you can make more book sales and find YOUR audience.
Solidifying your book messaging SO you can attract people to your book with ease
How to create a strategic content calendar
How to create a strategic engagement plan based on your schedule and finding your readership.
Learn how to make a high converting online marketing plan so you are doing tasks that will actually pay off.
Learn how to plan a strategic reviewer acquisition plan and the strategies that will help you keep reviewers for the future.
Learn the 3 types of reviewers to look for online and where to look
Alrighty….who’s getting excited??? You know if this is for you, you ALREADY know ALL the things you’re gonna learn!
now let’s talk about the exciting extras that are only available through Tuesday at midnight EST:
You’ll get 2 1-week content reviews where I’ll help you get your captions and hashtags strategically set in stone so you can make better content going forward.
You’ll get an active Canva branding call where I’ll show you all my favorite Canva branding tricks and give each person 5-10 minutes of individualized support to refine their book and author branding
“Thank you especially for the master class in what engagement looks like on social media!” -Elizabeth, author at Penguin
“You are a social media guru!” - Tammy, consulting agent
about your mentor
Hi. I’m Hannah Richards and I have worked with over 70 literary clients over the last 2.5 years growing their Instagram and Twitter accounts while helping them form engaged communities, find unique social media strategies to work for them, sell more books on social media and create more notability in the writing world. I have helped grow accounts for big 5 publishers, indie presses, and self-published authors alike through Mindbuck Media Book Publicity and through my own business, Hannah Richards Social Media.
It may surprise you, but my background is actually in theater with a degree in Theater Studies from Guilford College. However, my love of literature and my involvement in the literary world goes back as far as I can remember, with both my father and aunt being authors throughout my whole life.
I never really imagined myself in the social media world, until I saw just how lucrative a social strategy could be for my author clients. Since then, I have learned to take my theater skills and apply them to social media while also using my strategic mind to grow accounts through analysis of account performance and strong branding and content strategy. And now, through this course, I want to teach you all of my strategies so you can achieve YOUR unique business goals.
Why do we have to apply?
I respect your time and I want to make sure this program is right for you. Lots of people do this by application but I want to take one step out for you and give you the easiest possible way to make sure this program is right for you—by talking to me.
Why do I need to create content?
Because content is what makes people interested in you and therefore interested in your book. With an effective content strategy, your content will convert for you, which means new sales coming to you!
When and where are the calls?
Once all my spots are filled for this group program, I’ll be sending a questionnaire to everyone asking basic questions about you and for your conflicts. I’ll decide off then when our calls will be AND there will be a call archive if you can’t make some of the calls. The calls will be hosted via zoom and you’ll get a zoom link for each all plus reminders via email and via stories if you follow me on Instagram.
Why do I need a marketing plan?
An online marketing plan will make sure that you are taking the steps to ACTUALLY convert more readers and reviewers into readers instead of guessing if it’s working. I want you to have a strategy that you can repeat over and over and a marketing plan allows you to analyze what is and isn’t going right. Publishers will also often ask for this when you query and having a well thought out one can get you closer to your dream publisher!
Are their payment plans?
To fit the budgets of my amazing customers, just like you, I strategically valued this program at an investment level that most said was feasible. However, I understand that we’re living in CRAZY times, especially economically, and I want to help this program fit for you. It’s $400 but I have 4 flexible payment plans that you can talk to me in the DMs about if you are interested.
Why is Instagram and social media even important for authors?
Instagram and social media are important because 1) publishers do look at it and if your book is similar to another’s and your social is worse, they might end up going with the other author if they don’t see the value, 2) readers are on social media and are buying books from people who they like know and trust, and 3) the more connections you have in the writing world, the more opportunities and sales you potentially can make.
Is this for authors who are currently unpublished?
Yes. This program is for any author who wants to have a better branding, content, and marketing strategy and have more book sales when their book does come out.
Wait how do I apply?
Simply click the button on here and then send me a DM. If you don’t have Instagram, then you may email me at rhannahelizabeth@gmail.com. I want to help you feel as supported as possible in your decision so through personalized conversations, I can best support you!
How much time will this take?
This is a 1 hour commitment each week but calls will be an hour and a half if you want to stay for the Q&A. You are also welcome to watch replays if you cannot make it to the trainings.