The DrEam Reader bootcamp for authors
Where you learn how to brand your book, find your dream readers and reviewers, and make more dreamy book content
Running January 24-February 25 (Dates TBD based on author’s schedules)
let me guess…YOU WANT TO:
Stop feeling like you’re the only author who can’t use Instagram to hit their sales goals...you CAN! It just takes getting specific and intentional
Wake up with a social strategy that’s working- the content, the hashtags, the engagement
Not waste hours and hours on social media “stuff” that isn’t achieving your goals. Instead, let’s...
Create a social plan around your book that fits YOUR schedule...so you can spend more time writing, NOT creating content that doesn’t work for YOUR readers and reviewers
Become an influential writer that gets dream opportunities coming to you, like dream reviews and readers because you created opportunities for yourself.
Unlock the secrets to Instagram for authors so you can have a hugely lucrative book launch with more potential readers and reviewers that become continued readers and reviewers
Learn to strategize who is right for you and who isn’t so you can find your continued readership!
but you struggle with….
Knowing what the heck to post about your book to get engagement
Figuring out what ‘book sales strategy’ IS right for you and choosing the content that work for YOU and YOUR audience
Creating a content cocktail that showcases your book AND excites your growing audience
Understanding all this ‘engagement’ jazz. You’re ready to learn a strategic way to connect with your dream readers and reviewers that doesn’t feel ‘salesy’ and weird
Knowing WHERE the hell to look to find all these answers.
I Get It….
You see super-successful authors bringing in loads of book sales from Instagram, but you’re missing the secret sauce...a strategy that works for YOU
You’re wondering where your people are- the audience of readers, writers, and reviewers that continues to grow with you, support you, and buy books from you
You’re done with a million different tips that don’t really work for you as a writer, and are ready to publish your book easier + establish a real name for yourself in the writing world
MOST OF ALL… you’re done stressing and Google-ing and downloading a million ‘freebies’ that don’t work for you. It’s time to get this Instagram thing DOWN by investing in a strategy to find and nurture your audience into continued readers over and over again!
…but I’ve got a solution for you!
Come Join Me in the Dream reader boot camp for authors, a 5 week program that will take you from reader and reviewer confused to finding dream readers and reviewers.
this Program is for you if:
You’re sick and tired of posting content that ONLY seems to attract writers, never readers. You’re ready for readers that want to buy your amazing book!
You’re an aspiring author and are ready to get the attention of more potential readers and reviewers before you are even done writing or editing your book (which is totally possible)
You’ve got one or more books out, and are ready for readers and reviewers lining up for your current and upcoming book launches
You want a strategy that makes more book sales, so you can spend more time doing what you love (hello, writing!) rather than spending your whole life on social media
This Program Is Not for You If:
You don’t believe social media can EVER work to sell your book (It can it can it can - I’ve worked with over 100 clients and helped them have successful book launches!)
You aren’t willing to learn and implement new strategies to create content
You think your following should just grow without you doing anything...hello, you gotta give a little to get a little guys
You don’t think growing a following matters, and don’t want to try to achieve social growth
You aren’t willing to put in the work or show up to calls to get to your goals
You’re only interested in quick hacks to book sales and success
You’re only looking for the “secrets” to monetizing your Instagram, rather than learning how NEW strategies, authenticity, elbow grease and consistency can help you achieve all of your author goals
wITH THIS Group programs YOU’LL LEARN how to:
Identify and find your dreamy potential readers and reviewers so you can have more potential continued readers and reviewers
How to create in depth relationships with readers through engagement so they go from potential reader to dream continued superfan reader
How to create in depth relationships with reviewers so they are warm when you pitch them and keep the relationship up so you can have them as a continued reviewer.
Understand your options for creating sales content for your book- just posting your book cover over and over again ain’t gonna cut it!!
How to do the slow book knowledge system once you have potential readers and reviewers galore in your audience so you can warm them up to your book and make more book sales over time
AT THE END OF THIS COURSE…. You’ll have a simple, authentic social media gameplan for creating book hype and readership that’s easy to follow and replicate, and brings in more reviews and readers over time so you can have a more successful author career!
hERE’S WHAT WE’LL GO OVER
Who are your 3 ideal reader types
How to deep dive into these ideal follower types and find out who they are
How to profile each of your ideal reader types
Workshop finding readers and where to find them on different platforms
Using Twitter vs Instagram vs Google/Goodreads as tools for reader acquisition
HANDOUT: The Reader Profiling Handout
My main 7 strategies for reader warm up
How to create real relationships with readers
How to make sure a reader is right for you through engagement
Using stories for creating in depth relationships with readers
HANDOUT: The Create Your Perfect Reader Warm-Up Strategy Pack
Who are your 1-3 types of reviewers for your book
Where to find industry reviewers vs bookstagrammers vs book bloggers vs local reviewers
Creating your reviewer profile
The top 6 places to find reviewers
HANDOUT: The Reviewer Profiling Handout
How to warm up reviewers
Why to warm up reviewers
My step by step reviewer acquisition strategy
The difference between pitching one type of reviewer vs another
How to pitch reviewers
Creating your pitch workshop
HANDOUT: The Create Your Perfect Reviewer Warm-Up Strategy Pack
Creating your book brand
Book branding vs author branding 101
The slow book knowledge system content calendar and rotation system so you can warm up readers and reviewers with strategy
The 10 potential types of content pillars for your book brand
The 5 step process for building your potential reader and reviewer warm up plan
The step by step process of the slow book knowledge system
HANDOUT: The Slow Book Knowledge Step by Step Building Process & The Slow Book Knowledge Content Calendar
For waitlisters & early birds only:
Bonus one hour group call (only 3 people per call)
Bonus Reels sound archive
Bonus The Likable Author Brand Workshop where you learn about author branding steps
Homework review
50 book content ideas
Alrighty….who’s getting excited??? You know if this is for you, you ALREADY know ALL the things you’re gonna learn!
now let’s talk about the exciting extras:
This program is live zoom calls with replays afterwards
There are also 5 hand-outs to help you implement all you’re going to learn
Early birds will get a bonus one hour group call (only 3 people per call), bonus Reels sound archive, bonus The Likable Author Brand Workshop where you learn about author branding steps, homework review, and 50 book content ideas.
Although the bread and butter here is zoom calls, you’re NEVER alone with this program. You also get access to my private Facebook group where you can ask me questions + learn with other group members
Need more support? You can ALWAYS reach out to me for support on Instagram or email as well
“Thank you especially for the master class in what engagement looks like on social media!” -Elizabeth, author at Penguin
“You are a social media guru!” - Tammy, consulting agent
about your mentor
Hi. I’m Hannah Richards and I have worked with over 100 literary clients over the last 3.5 years growing their Instagram and Twitter accounts while helping them form engaged communities, find unique social media strategies to work for them, sell more books on social media and create more notability in the writing world. I have helped grow accounts for big 5 publishers, indie presses, and self-published authors alike through Mindbuck Media Book Publicity and through my own business, Hannah Richards Social Media.
It may surprise you, but my background is actually in theater with a degree in Theater Studies from Guilford College. However, my love of literature and my involvement in the literary world goes back as far as I can remember, with both my father and aunt being authors throughout my whole life.
I never really imagined myself in the social media world, until I saw just how lucrative a social strategy could be for my author clients. Since then, I have learned to take my theater skills and apply them to social media while also using my strategic mind to grow accounts through analysis of account performance and strong branding and content strategy. And now, through this course, I want to teach you all of my strategies so you can achieve YOUR unique business goals.
Why do I need to create content?
Because content is what makes people interested in you and therefore interested in your book. With an effective content strategy, your content will convert for you, which means new sales coming to you!
When are the calls?
Call times will be based on author availability and decided through a questionnaire.
Are their payment plans?
I have 2 payment plan options. DM me @actsocialhannah on Instagram about them for more info.
Why is it important to have a reader and reviewer acquistion strategy?
On social media, it can be so easy to do the tasks we want to do and not concentrate on the most important part: finding your readers and reviewers. This will take you through the steps to find them and will help you to find the right people for you so you make more book sales and have more reviewers over time.
Is this for authors who are currently unpublished?
Yes. This program is for any author who wants to have a better content strategy and have more book sales when their book does come out.