The Branded Author accelerator
a 8-week program that will help accelerate your authorship, brand, and community.
Running October-November 17 (Dates TBD based on author’s schedules)
PRICING:
$750
3 payment plans available
let me guess…YOU WANT TO:
Stop feeling like you’re the only author who can’t use Instagram to hit their sales goals...you CAN! It just takes getting specific and intentional
Wake up with a social strategy that’s actually building you a community around your books
Stop wasting hours and hours of your time on the wrong tasks and start living like you online
Create a social plan around your book that fits YOUR schedule...so you can spend more time writing, NOT creating content that doesn’t work for YOUR readers and reviewers
Become an influential writer that gets dream opportunities coming to you, like dream reviews and readers because you created opportunities for yourself.
Learn to strategize who is right for you and who isn’t so you can find your continued readership!
but you struggle with….
Knowing what the heck to post about your book to get engagement
Figuring out what ‘book sales strategy’ IS right for you and choosing the content that works for YOU and YOUR audience
Creating a content cocktail that showcases your book AND excites your growing audience
Understanding all this ‘engagement’ jazz. You’re ready to learn a strategic way to connect with your dream readers and reviewers that doesn’t feel ‘salesy’ and weird
Knowing WHERE the hell to look to find all these answers.
I Get It….
You see super-successful authors bringing in loads of book sales from Instagram, but you’re missing the secret sauce...a strategy that works for YOU
You’re wondering where your people are- the audience of readers, writers, and reviewers that continues to grow with you, support you, and buy books from you
You’re done with a million different tips that don’t really work for you as a writer, and are ready to publish your book easier + establish a real name for yourself in the writing world
MOST OF ALL… you’re done stressing and Google-ing and downloading a million ‘freebies’ that don’t work for you. It’s time to get this Instagram thing DOWN by investing in a strategy to find and nurture your audience into continued readers over and over again!
…but I’ve got a solution for you!
Come Join Me in the The Branded author Accelerator, a 8-week program that will help accelerate your authorship, brand, and community.
this Program is for you if:
You’re sick and tired of posting content that ONLY seems to attract writers, never readers. You’re ready for readers that want to buy your amazing book!
You’re an aspiring author and are ready to get the attention of more potential readers and reviewers before you are even done writing or editing your book (which is totally possible)
You’ve got one or more books out, and are ready for readers and reviewers lining up for your current and upcoming book launches
You want a strategy that makes more book sales, so you can spend more time doing what you love (hello, writing!) rather than spending your whole life on social media
This Program Is Not for You If:
You don’t believe social media can EVER work to sell your book (It can it can it can - I’ve worked with over 100 clients and helped them have successful book launches!)
You aren’t willing to learn and implement new strategies to create content
You think your following should just grow without you doing anything...hello, you gotta give a little to get a little guys
You don’t think growing a following matters, and don’t want to try to achieve social growth
You aren’t willing to put in the work or show up to calls to get to your goals
You’re only interested in quick hacks to book sales and success
You’re only looking for the “secrets” to monetizing your Instagram, rather than learning how NEW strategies, authenticity, elbow grease and consistency can help you achieve all of your author goals
wITH THIS Group programs YOU’LL LEARN how to:
Identify and find your dreamy potential readers and reviewers so you can have more potential continued readers and reviewers
How to create in depth relationships with readers through engagement so they go from potential reader to dream continued superfan reader
How to create in depth relationships with reviewers so they are warm when you pitch them and keep the relationship up so you can have them as a continued reviewer.
Understand your options for creating sales content for your book- just posting your book cover over and over again ain’t gonna cut it!!
How to do the slow book knowledge system once you have potential readers and reviewers galore in your audience so you can warm them up to your book and make more book sales over time
AT THE END OF THIS PROGAM…. You’ll have a simple, authentic social media gameplan for creating book hype and readership that’s easy to follow and replicate, and brings in more reviews and readers over time so you can have a more successful author career!
hERE’S WHAT WE’LL GO OVER
October 2-6
Week 1 – Creating Your Branded Content Plan & Finding Your Superpower (Brand Archetypes)
This week is all about creating an initial plan for consistent content and finding what makes your content special compared to others. This is where we figure out what your selling points are.
October 9-13
Week 2 - The Basics of Creating Your Marketing Plan & Sales Psychology
This week is all about creating your marketing plan and having a strategic way to use sales psychology to create content that truly shows off who you are and who your book is for.
October 16-20
Week 3 - Implementation & Q&A week
This week is a live Q&A in the facebook group. We’ll cover all the current questions and get you ready for the second phase of the program.
October 23-27
Week 4 - Creating Your Video & Content Plan For Your Content
This week is all about making video content and how to approach video content in YOUR way. We’ll talk about video editing, types of video that highlight you and your art, and how to create a visual or auditory thread in your videos so more people know why they should follow your video. We’ll go more in depth about creating content and the types of content that never go out of style for selling books.
October 30-November 3
WEEK 5 – implementation
This week is all about you implementing what you’ve learned.
November 6-10
Week 6 Identifying & Creating Your Engaged Audience
We’ll talk about developing your engagement plan, finding your audience, and creating a strategy that allows you to find and get your people excited for your books. We’ll talk about where to find your ideal people, how to identify them, how to get more reviews, and how to strategically grow your audience.
November 13-17
Week 7- Creating and Converting an Engaged Community
We’ll cover how to create and convert more of your community during book launches. We’ll concentrate on your pre-launch phase for setting you up for more sales and how to create a better community engagement plan during your next launch.
November 17-December 15
Week 8 - 1:1 calls
This is a busy time of year so you have a month to book a 1:1 call with me! I’ll send you an email and get your ideal times and we’ll talk about how to apply your new knowledge to your authorship. These are 1 hour calls with call notes provided afterwards!
Alrighty….who’s getting excited??? You know if this is for you, you ALREADY know ALL the things you’re gonna learn!
now let’s talk about the exciting extras:
1) 1 weekly live call so you can learn a new skill
2) New workbooks weekly to help you implement your new learning
3) Q&A threads weekly inside of a Facebook community & Slack community so you can ask your burning questions & get personalized attention
4) Weekly Mini Training To Help With Implementation
5) Personalized content ideas sent to you every month! I’ll pull from my membership prompts and ideas and I’ll send you 10 ideas per month!
6) Engagement planner, content planner, and tracker so you can create content & community more thoughtfully and with more ease.
“Thank you especially for the master class in what engagement looks like on social media!” -Elizabeth, author at Penguin
“Hannah's Bootcamp was well worth the price. There were so many things she taught me that I had never even considered. I have so many new engagement strategies, reviewer acquisitions, and content ideas to incorporate into my author brand now. I am excited to continue to implement what I have learned.” -Emma Coulette, YA dystopian author
about your mentor
Hi. I’m Hannah Richards and I have worked with over 100 literary clients over the last 3.5 years growing their Instagram and Twitter accounts while helping them form engaged communities, find unique social media strategies to work for them, sell more books on social media and create more notability in the writing world. I have helped grow accounts for big 5 publishers, indie presses, and self-published authors alike through Mindbuck Media Book Publicity and through my own business, Hannah Richards Social Media.
It may surprise you, but my background is actually in theater with a degree in Theater Studies from Guilford College. However, my love of literature and my involvement in the literary world goes back as far as I can remember, with both my father and aunt being authors throughout my whole life.
I never really imagined myself in the social media world, until I saw just how lucrative a social strategy could be for my author clients. Since then, I have learned to take my theater skills and apply them to social media while also using my strategic mind to grow accounts through analysis of account performance and strong branding and content strategy. And now, through this course, I want to teach you all of my strategies so you can achieve YOUR unique business goals.
Why do I need to create content?
Because content is what makes people interested in you and therefore interested in your book. With an effective content strategy, your content will convert for you, which means new sales coming to you!
When are the calls?
Call times will be based on author availability and decided through a questionnaire. You will also get 5 days per week, implementation videos in our Facebook group & via a portal.
Are their payment plans?
I have 2 payment plan options. DM me @actsocialhannah on Instagram about them for more info.
Why is it important to have a reader and reviewer acquisition strategy?
On social media, it can be so easy to do the tasks we want to do and not concentrate on the most important part: finding your readers and reviewers. This will take you through the steps to find them and will help you to find the right people for you so you make more book sales and have more reviewers over time.
Is this for authors who are currently unpublished?
Yes. This program is for any author who wants to have a better content strategy and have more book sales when their book does come out.