HOW TO HAVE MORE READERS by Ritiqa Pachauri

Before I start talking about this mouthwatering idea, let me tell you that it’s not a one time move. But, before you get disappointed and stop reading, here’s the good news. When done these steps regularly over a course of period, it’s bound to give positive results. 

I have dwelled over this idea for a long time. And finally, I got the right strategy to get me going. The key is to have your own email list. Many Indie authors in the USA and the UK are following this approach and reaping great results but, it’s still not practiced in the other parts of the world. Even if people are aware of this strategy, they don’t know how and where to implement it. 

Successful authors say that you need to make people coming to your website to subscribe to your newsletter. It seems like a wonderful idea and it would work tremendously well if only we had people visiting our website. I’m sure many of indie authors would relate with this. So what do we do?

Answer this question before I answer the questions above- Where do you have maximum reach as an author? It might be Instagram or Facebook or Twitter or any other platform. Once you’ve got the answer to this question it’s time to answer the one above.

Make the most of the platform you have maximum reach on. How?

·       Engage with your followers by asking questions which are relevant to you as a writer. 

·       Offer a book or some service like- a writing course free of cost. Like this you’d be able to get their emails and as we all know, that emails is gold!

·       Send a weekly newsletter to the emails collected. Here you share your premium content. Something that you don’t share on social media. But not just that. Mix it up with something inspiring from your life. Spice it up with pictures and be witty. Readers love it.

·       Promote about your newsletter on social media platforms. Keep advertising about your free product and service and slowly BUT steadily, you’ll start building audience i.e. your very own reader base.

I have been following these strategies and have seen great results. I hope you too will benefit out of these and will have more readers very soon.

RITIQA PACHAURI is an Amazon Bestselling Author, Editor-In-Chiefl of Value Magazine, writing coach, book reviewer, and blogger. She writes contemporary fiction with strong female leads. Check out her website or her Instagram.